• Personal Introduction From Mitch Turck

    While it is customary to cater one's personal introduction to specific employment opportunities, I typically write the same introduction regardless of employer, and with good reason: in every position I've occupied to date, my versatile background and intangible qualities have proven to be invaluable corporate assets, far surpassing employers' expectations at hire date. A 275% salary increase during my first five years in the workforce testifies to that.

    At the height of virtually every working relationship I've held, I have contributed to - or been ultimately responsible for - endeavors related to marketing, graphic design and branding, web development, personnel and expense analysis, business development, sales, and customer service.

    The common thread of these capabilities is the power to harness and manipulate customer interaction, be it through a visual design, marketing strategy, or business development initiative. It's all the same discipline to me... it's about having a passion for communication.

    Contact Information

    Phone: 845.548.9730 (Cell)
    Email: mitch@mitchturck.com
    Locations: Pittsburgh, PA; NY/NJ Metro Area

  • Search Marketing And Social Media

    » Restructured an automotive group's marketing budget, increasing lead generation by 115% and Internet-attributed sales by 140% while decreasing marketing expenses by 15%[4]

    » Co-founded an automotive dealership review website, eventually driving six-figure visitation traffic per month through organic search and linkbuliding[3]

    » Reduced Special Finance Department marketing expenses by 40% through development of unique pay-per-click campaigns[4]

    » Assisted in founding a social network for musicians, providing free hosting in exchange for community input, project participation and networking presence[6]

    » Published one of the first corporate blogs in the automotive retail industry, generating 2,500 monthly visitors with zero earmarked marketing dollars[4]

    » Analyzed conversion rates and traffic statistics to identify significant areas of concern in pay-per-click marketing and referral traffic[1, 2]

    » Published in SEOmoz, an online community and knowledge base for search marketers

  • Multimedia Design And Web Development

    » Redesigned an automotive group's seven web sites, increasing site traffic by an average of 120% through a focus on SEO and accessibility[4]

    » Analyzed user behavior data to identify and solve 10 design/UI issues present in a company's flagship website[1]

    » Designed, developed and published a blog accepted into the 9Rules Network[2]

    » Internalized design and maintenance of a top 25 dealer group's web sites, implementing industry-first CSS layouts and accessibility standards while cutting site-related costs by 67%[5]

    » Served as single point of contact for web and print advertising strategy and pre-production at the highest-volume MINI dealership in the nation[5]

    » Served as single point of contact for analysis of website traffic statistics and user behavior[1, 4, 5]

    » Overhauled a company's full library of HTML email templates to drastically improve deliverability and calls-to-action[1, 2, 5]

    View Gallery: Website Design View Gallery: Print And Branding Watch Video: Design Theory



  • Business Development And Sales Management

    » Proposed and implemented company-wide CRM practices in a 250-user, multiple-location environment[4]

    » Increased an Internet Sales Department's share of total company sales from 8% to 23%[4]

    » Reduced average lead response time from 70+ minutes to 6 minutes across several sales call centers[2, 4]

    » Created Business Development Centers for several small and medium-sized businesses[2, 4]

    » Restructured an automotive group's marketing budget, increasing lead generation by 115% and Internet-attributed sales by 140% while decreasing marketing expenses by 15%[4]

    » Maintained and supported company-wide CRM practices in a 600-user, multiple-location environment[5]

    » Published in Digital Dealer Magazine (search by author name), a leading publication for the automotive retail industry

  • Employment History

    [1]Sr. Web Developer And Founding Member at Pertuity Direct
    Aug 2008 - May 2009

    [2]Internet Marketing Consultant (Independent)
    Feb 2008 - Present

    [3]Co-Founder at DealerDex.com
    Jan 2008 - Aug 2008

    [4]Internet Sales & Marketing Director at JelMAC Auto Group
    Jul 2006 - Jan 2008

    [5]Webmaster At Prestige Auto Group
    Jul 2004 - Jul 2006

    [6]Founding Member At ModernThings.net
    Nov 2001 - Dec 2003

    Education

    Education: The Pennsylvania State University.
    BA in Multimedia Design/Psychology.
    Earned Dec 2003